Love Sweat Fitness is a women’s fitness company based out of Southern Orange County. LSF provides its community with meal plans and workout routines, as well as products like apparel, exercise equipment, and accessories.

During my time at LSF as their lead designer, I created several original designs for t-shirts, sweatshirts, gym bags, and exercise equipment. All these designs adhere to the brand guidelines and overall upbeat, feminine style of the company. I also worked on all digital and print design projects — including the complete design of their fitness app.

I was responsible for every phase of design — from initial ideas to the artwork, as well as communicating with the production facility on placement and color swatches.