The Orange International Street Fair is a time-honored tradition in Old Town Orange. In 1973, the city was looking for ideas to celebrate its one-hundredth year. Inspired by the Orange Street Fair of 1910, it was decided that for their centennial celebration the city would have the Orange International Street Fair (OISF). The Fair was so successful that it has become an annual tradition during Labor Day weekend.

Each year, the graphic design seniors of Chapman University break into groups to develop and pitch their different themes to the OISF Board of Directors. My group decided to focus on the nostalgia and tradition of the Street Fair. Since its beginning in 1973, the OISF has always looked to the past for inspiration, thus reinventing the Street Fair held in 1910. Based on this knowledge, my group decided to embrace a vintage, distressed aesthetic. We utilized a script font, muted color palette, and classic illustration style to create a retro vibe. 

My team’s theme of, ‘A Taste of Tradition’, was chosen as the winning campaign for the 2017 Orange International Street Fair. The designs created by myself and my four peers were showcased in the form of a poster, commemorative pin, visitor guide, map, photo backdrop, apparel, and street banners.

*Photos taken by Elizabeth French Photography

orange international street fair

WINNING DESIGN SUBMISSION 2017

job duties

EVENT BRANDING

WAYFINDING / MAP DESIGN

MERCHANDISE DESIGN

STREET BANNERS

VISITOR GUIDE BROCHURE

A person holding a poster for the 45th Annual Orange International Street Fair, September 1-3, 2017, titled 'A Taste of Tradition,' featuring sketches of food and drinks such as hot dogs, pizza, beer, and a bowl of rice.
A street fair or carnival with red and white striped tents, colorful pennant banners, and a crowd of people. There is a large sign reading 'Denny's' above the tents and an American flag hanging in the foreground.
Two paper flyers for the 45th annual Orange International Street Fair, featuring illustrations of a burger, hot dog, and a beer glass.
A street fair with a large banner reading 'Australia,' colorful festival flags, and food tents including one with a sign for tacos.
Person holding a map for the Orca Invitational event in Seattle, showing various restaurants and directions at the Northgate area.
Crowd at a Japanese food festival with tents, lanterns, and banners advertising teriyaki beef, with playful decorations and attendees enjoying the event outdoors.