An exciting aspect of my role involves designing branded merchandise and influencer mailer experiences that extend our brand story beyond product packaging. I've created a diverse range of custom branded items — including apparel, stickers, air fresheners, and lifestyle accessories — that serve both as marketing tools and collectible brand touchpoints for our community and influencer partners.

For the launch of Fairy Blaster Dry Texturizing Spray, I designed the complete influencer mailer package from concept to execution. This included creating a custom printed box, branded packing tape, sticker, an informational insert card, and a 24-page lookbook magazine that told the product story through editorial-style layouts and photography. Each element was carefully coordinated to create a cohesive unboxing experience that generated excitement and social sharing among our influencer network.

brand merch &
influencer gifting

VIEW MORE DAE PROJECTS

APPAREL DESIGN
BRAND STORYTELLING
TYPOGRAPHY & LEGIBILITY
PRINT & PRODUCTION COORDINATION
PACKAGE DESIGN

skills involved

brand t-shirts I’ve designed

INFLUENCER MAILERS

I play a versatile role in our PR and influencer mailer programs, contributing at various levels depending on the campaign. Sometimes I'm designing the branded merchandise being gifted, other times I'm creating insert cards that introduce the product story, and for key launches I design the entire unboxing experience from the ground up—including custom printed boxes, coordinated tissue paper, branded stickers, and packing tape that work together to create a cohesive, memorable moment.

For the Fairy Blaster mailer shown below, I designed every element of the unboxing experience. This included all external packaging components—the custom printed box, branded packing tape, and coordinating sticker—as well as the contents inside: an informational insert card and a scrapbook-inspired lookbook.
View the complete lookbook here.