lookbooks & magazines

I've designed several lookbooks, magazines, and brochures that serve as both educational tools and brand experiences for Dae customers. Each piece is thoughtfully crafted to match its specific purpose and audience, balancing visual storytelling with practical functionality.

For the Fairy Blaster Dry Texturizing Spray launch, I created a scrapbook-inspired lookbook with a dreamy, whimsical aesthetic that captured the product's playful energy. This 24-page piece was included in our influencer mailer, designed to generate excitement and tell the product story in a collectible, shareable format.

The Styling Sessions lookbook features an editorial, magazine-inspired layout used during in-store appointments where customers can browse and select hairstyles. This piece needed to feel aspirational while remaining easy to navigate in a live styling consultation.