illustrations &
social media graphics

Part of my role at Dae involves creating original illustrations that add personality and charm to the brand. I've developed an illustrative style that works across all sorts of touchpoints—from product packaging and stickers to social media graphics, educational materials, and event collateral.

My illustrations pop up throughout the brand in different ways. Sometimes they're adding a playful touch to influencer mailers, sometimes they're helping explain how to use a product on an insert card, and other times they're bringing energy to an event activation or social post. The goal is always to keep things feeling cohesive and distinctly Dae, no matter where the illustrations appear.

These illustrations have become a shared resource within our design team, allowing my colleagues to incorporate them into their own projects and ensuring brand consistency across all design outputs. This collaborative approach has helped establish illustration as a core element of Dae's visual identity, adding a hand-crafted, approachable dimension to our brand presence that resonates with our community.