package design

A core responsibility of my role is designing all packaging artwork for Dae's product line — for new product launches, as well as updating and reprinting existing products. I'm well versed in a variety of dieline formats (tubes, bottles, labels, cartons, and aerosol cans), maintaining visual consistency across different materials and print processes.

Beyond the creative execution of package design, I bring extensive knowledge of the technical and regulatory requirements for consumer goods. I create compliant artwork for USA guidelines and adapt designs to meet the stricter standards required for Canadian and European markets, which mandate specific safety graphics, symbols, and multilingual copy. This requires balancing aesthetic integrity with legal compliance, ensuring our packaging meets all market-specific regulations without compromising the brand aesthetic.

I work closely with production partners throughout the manufacturing process, regularly visiting facilities to oversee print runs on-site. During these visits, I approve color matching to ensure brand accuracy, review finishing details like embossing and specialty coatings, and troubleshoot any production challenges before full runs begin. This hands-on approach ensures every package that reaches consumers meets both our creative vision and quality standards.