sephora visual merchandising

A significant portion of my role involves creating all graphics for Dae's retail displays at Sephora. For each new product launch, I design comprehensive fixture renderings and update all supporting graphics—including shelf signage, pricing placemats, product information cards, and promotional materials. This meticulous process requires managing hundreds of coordinated files per launch, ensuring every touchpoint reflects our brand identity with precision and consistency across all retail locations.

In 2025, I played an integral role in our brand's retail fixture overhaul initiative, helping to completely re-design Dae's in-store presence across all Sephora channels (USA, French Canada, and Kohl’s).

To date, I have completed over 13 product launches and accompanying visual merchandising updates, each requiring end-to-end management from concept through production.